PUSW Foundation

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Rise Together

Supporting hip hop talents to soar beyond limits.
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Rising Stars

A street art piece on a concrete wall featuring a silhouette of a large animal, possibly a hippo, with a person inside shaped as if they are raising their arm. There is text in bold red letters that reads 'Alzate la Voce Contro il Razzismo,' which translates to 'Raise your voice against racism.' Small graffiti tags are visible at the bottom of the wall.

Street Beats

Supporting talented youth who overcome financial challenges to shine in Vietnam’s hip hop scene.
A group of young people stand together, some flashing peace signs, while posing for a photo in a lively setting. A sign in mixed languages is held up by one of the individuals. The scene conveys a sense of camaraderie and playful interaction.

Warrior Spirit

Investing in dedicated artists who keep the hip hop community’s passion alive and thriving.
A vibrant graffiti artwork features the words 'Hip Hop' in bold, stylized lettering. The text is highlighted with an orange paint splash and is accompanied by a small silhouette of a person, dynamically depicted in motion. The background consists of blue geometric shapes with black outlining.

Creative Pulse

Nurturing the raw energy and creativity that fuels Vietnam’s vibrant street culture movement.
Graffiti text in white spray paint on a gray concrete wall reads 'STUDENTS OF RHYTHM.' Additional graffiti is partially visible to the right.

Warrior Spirit

Building a foundation where passion meets opportunity for the next generation of hip hop talent.

Our Journey

Our Mission

Founded by Việt Max and powered by PUSW, we nurture Vietnam’s street culture through passion and dedication.

Supporting raw talent with heart and hustle.

Foundation Roots

PUSW

Since 2015

Supporting raw talent with heart and hustle.

Core Focus

PUF

Ongoing

Backing talents with resources and unwavering support.